Strategic, End-to-End Designer for Complex Digital Products
I turn complexity into digital clarity. Here is how:
I dig deep into research and analytics but I always design with real humans in mind.
I see design as a tool to move the needle and hit business goals, not just pretty screens.
I don’t wait for “perfect”. I iterate fast, test early, and deliver solutions that make an impact.
Trusted by:
My Design in Action
I’m curently updating this portfolio with new case studies. The projects below reflect earlier work, and I’m happy to show more recent projects during the interview.
Case Study
Increasing user engagement with a new point of entry for SaaS platform
I redesigned the starting screen to streamline task completion and improve user confidence through guided interactions.
Translated business goals into actionable interaction patterns
Transformed complex workflows into guided experiences
Aligned cross-functional teams around user-first logic
View Project
Case Study
Transforming working process for designers and engineers with a design system
I led the creation of company's first design system to improve product consistency and speed up delivery.
Established a single source of truth for designers and developers
Reduced inefficiencies through reusable components
Enabled consistent UI across a growing SaaS platform
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See more work
What Sets Me Apart
Expertise
Complex & messy? Give it to me!
For 4 years, I designed B2B fintech SaaS products that simplified complex financial processes and helped finance advisors work smarter.
Superpower
Full-stack product designer
I have led various projects where I was responsible for the entire design process from initial research, ideation, to testing and validation.
Expertise
"Alla needs to know"
This emoji of me was created by my colleagues because I never stop asking (the right) questions. I love driving conversations and gather to the root of things.
Superpower
Communicator & collaborator
Clear, open communication is my secret weapon. Find me talking to users, running workshops, or synching with devs on the next release.
Outside of Work I am …
🧶 Knitting Fanatic
Hobby for grandmas? Maybe, but for me it is about mastering detail and striving for perfection in every stitch.
👦 Expert Time Juggler
Being a momhas made me a pro at managing time, staying calm under pressure, and prioritizing what is really important.
🐈 Crazy Cat Lady
With two cats at home, I’ve developed a knack for understanding different cat (and people) personalities.
🍰 Baking Enthusiast
While I have my favorite recipes (cinnamon rolls for every occasion), I love experimenting and learning something new.
🌍 Avid Traveler
With over 50 countries under my belt, my passion for exploring new places is huge. Always ready for the next adventure!
Questions You Might Have
What type of product designer are you?
I’m an end-to-end product designer who combines systems thinking, data insights, and user empathy to build impactful products. I enjoy working across strategy and visual craft to turn complex problems into valuable experiences.
How do you collaborate with product managers and engineers?
What is your approach to accessibility and usability?
Do you prefer working solo or with a team?
How do you validate design decisions?
Let's Connect!
Pssst… Interesting in working together or having a coffee together?
Shoot me a message on LinkedIn and let's connect!